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The Best GTM Tools You Should Have Added to Your Stack Yesterday

We all know that finding the right tool can make a world of difference in your Go-To-Market (GTM) strategy. Whether you’re building your outbound engine, streamlining workflows, or maximizing inbound conversions having the right stack can help you drive predictable revenue at scale. In this article, I’ll walk you through some of my favorite GTM tools and how you can leverage them to supercharge your growth efforts.

  1. Clay

Clay has been all the buzz lately—and for good reason. It’s a powerful data enrichment and prospecting platform that enables you to:

• Find and enrich leads using hundreds of data sources like LinkedIn, Clearbit, Hunter, and Apollo

• Build automated prospecting workflows through a visual spreadsheet-style interface

• Create hyper-personalized outreach at scale using dynamic variables

• Pull in real-time data like job changes, funding rounds, tech stack info, and company news

• Seamlessly integrate with tools like Zapier, Make, Instantly, and CRMs


At Modern RevOps, Clay is the backbone of our outbound engine, and honestly, it’s a tool I can’t live without.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: $134/month

• Get Started For Free: https://clay.com?via=cd810b


  1. Close

Close is a powerful CRM built specifically for sales and customer-facing teams. What sets it apart is how streamlined and execution-focused it is. It includes:

• Built-in calling and SMS

• Email automation with templates and tracking

• Visual pipeline and activity tracking

• Advanced filtering to help you focus on high-intent leads

• Zero add-ons required—everything lives in one place


Close is perfect for fast-moving sales teams who want fewer tabs and more closed deals.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: $34/month

Visit: https://refer.close.com/up3wcp03r7dm


  1. ChiliPiper

Chili Piper is a demand generation platform that helps you automate lead routing and scheduling so your inbound leads never slip through the cracks. It’s the go-to tool for teams who struggle with routing SQLs and MQLs to the right rep quickly and efficiently.


It integrates directly with your forms and calendar, ensuring that qualified leads book meetings with the right person—automatically.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: $30/month

Visit: https://www.chilipiper.com/


  1. Ocean.io

Ocean.io is a B2B company intelligence platform that helps you build better target account lists by surfacing companies that look like your best customers. It’s especially useful for ABM (Account-Based Marketing) campaigns where targeting accuracy is everything.


Ocean.io uses AI to identify high-potential companies based on your ICP and makes it easy to export enriched contact data for outreach.

• Offers Free Trial/Plan? Yes

• Pricing: Custom (based on usage and team size)

Visit: https://www.ocean.io?aff=mgkPBAmKku2w


  1. Reply

Reply is a multi-channel outbound sales platform that lets you automate outreach across email, LinkedIn, calls, and SMS—all in one place. It features:

• Sequence builder for cold outreach

• Built-in inbox and dialer

• Email warm-up

• AI-powered email assistant


Reply is great for teams who want to run full-cycle outbound campaigns without switching platforms.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: $60/month

Visit: https://get.reply.io/du83wkps52vs


  1. Vidyard

Vidyard allows you to easily create, share, and track personalized videos for outreach, demos, and follow-ups. Sales teams use Vidyard to build trust, stand out in the inbox, and drive engagement.


Great for cold emails, LinkedIn DMs, or even proposals—video makes your message feel personal and memorable.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: Free for basic, Paid plans from $19/month

Visit: https://www.vidyard.com/


  1. Zapier

Zapier is the go-to automation tool for connecting your apps and automating workflows. Whether you’re pushing leads from a form into Close, syncing enriched contacts from Clay, or updating Slack when deals are won—Zapier saves hours of manual work.

• Offers Free Trial/Plan? Yes

• Pricing Starts at: Free for basic usage, Paid plans from $19.99/month

Visit: https://zapier.com/


  1. RB2B

RB2B is a website visitor identification tool that helps you uncover which companies are visiting your site—even if they don’t fill out a form. It tracks anonymous traffic and matches IP addresses to real company names, giving you valuable insights into who’s showing buying intent.


With RB2B, you can:

• Identify hidden demand on your website

• Prioritize accounts already engaging with your brand

• Trigger personalized outreach based on real-time web activity


It’s especially useful for B2B teams running ABM or inbound campaigns who want to capture value from traffic that would otherwise stay anonymous.

• Offers Free Trial/Plan? Yes

• Pricing: Custom based on traffic volume

Visit: rb2b.com/?ref=diego


  1. Trigify

Trigify helps you monitor intent signals and trigger outreach based on real-time buyer behavior. From job changes and funding to tech adoption and website visits, Trigify enables timely outreach with context.


Use it to fuel your outbound campaigns with prospects most likely to buy—right now.

• Offers Free Trial/Plan? Yes

• Pricing: Varies based on features and integrations

Visit: https://trigify.io/?via=diego


  1. Common Room

Common Room turns community and social data into actionable insights for GTM teams. Whether it’s people engaging with your brand on Slack, LinkedIn, GitHub, or Discord, Common Room helps you:

• Identify advocates

• Spot potential leads

• Understand product adoption trends


Great for product-led growth (PLG) companies or any team tapping into online communities.

• Offers Free Trial/Plan? Yes

• Pricing: Free plan available; paid plans on request

Visit: https://www.commonroom.io/






Modern Revops

Modern Revops